28 May
2020
Posted in: Miscellaneous
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History of Art Conservation and Restoration Business – Key Strategies for Marketing


Now more than ever, any art-themed business needs to maximize its marketing appeal among key demographics. With turbulent economic times, many art owners, galleries and exhibits may decide to delay potential conservation and restoration projects. This means that cultivating a marketing strategy that can retain as many clients as possible – while also attracting new ones – is paramount.

Given that art restoration and conservation is a service rather than a product, brands naturally have a more challenging time when employing effective marketing techniques. With that being said, what are some key strategies restoration businesses can use to better market themselves in the present day?

We’ll take a look at a few strategies that can help with retention, growth and visibility.

Instagram/Social Media Marketing

Arguably the easiest way for local restoration and conservation businesses to be seen today is through the use of social media. Given the flexibility and reach of social media marketing, art businesses of all types can benefit from its use.

Instagram in particular is arguably the best platform for local conservation and restoration businesses. By highlighting examples of prior projects both before and after, potential clients will feel more comfortable with your company’s services. Instagram in particular is a very visual platform, making it ideal for showcasing art restoration projects. There are a few basic Instagram marketing tips for businesses regardless of niche that can be helpful for art businesses..

However, other platforms like Facebook, Pinterest and even TikTok can provide business owners with sufficient access to both audiences and multimedia options alike.

Local Networking Opportunities

Art restoration and conservation businesses by definition do not have the largest target audiences, which is why cultivating relationships with local art lovers, gallery owners, assistants and even moving companies is so critical to marketing success. Business owners should therefore be prepared to utilize every local art show and relevant gathering as an opportunity for networking.

While restoration businesses may innately understand that visiting local art shows and the like is fundamental to any broader marketing strategy, there are numerous other venues you can use for networking purposes. As one example, Portland Art Restoration and Conservation Specialists provide services covering everything from sculpture repair and public art restoration to water and fire damage. By keeping its purview expanded, marketing itself to a wide variety of local entities becomes much easier. For example, local government officials may need assistance with park sculpture repair, while law enforcement agencies may recommend your business to homeowners who recently suffered fire damage.

These connections made through networking are absolutely critical in expanding the reach and scope of an art restoration business.

Charitable Promotions

Another key strategy for art restoration specialists in their pursuit of better marketing outcomes is to leverage the power of charity to their advantage. At any given time, historic paintings, sculptures and other forms of art may be in the possession of local residents, organizations or governments that are in dire need of repair.

Any conservation or restoration business can generate ample PR for themselves by agreeing to restore the work(s) in question to their original state at no charge. Whether it be helping an elderly resident recover the beauty of a painting that’s been in the family for generations or revamping a dilapidated statue in the public square, media outlets and local organizations will spread the word of your good deeds. This also provides another prime example of content that can be marketed via social media.

Owners want to be sure not to agree to projects outside their field of expertise, however: click here to see what happens when restoration projects go wrong.

Marketing an art restoration or conservation business isn’t easy: many other niches find it easier to promote products and services. However, through the use of traditional networking, modern-day digital marketing and a bit of charitable endeavor, businesses can cultivate a sound marketing strategy that grows reach, visibility and profitability alike.

So, what do you think?